Texas introduces comprehensive plan for athletes NIL

Discussion in 'Sports Board' started by Terry O'Keefe, Aug 31, 2020.

  1. Terry O'Keefe

    Terry O'Keefe Well-Known Member Administrator

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    AUSTIN, Texas – Utilizing one of the most influential brands in American sports, Texas Athletics is launching LEVERAGE, an innovative name, image and likeness program designed to equip Longhorn student-athletes with the knowledge and tools necessary to maximize their brand and platform.

    "Texas is a land of opportunity, Austin is a thriving, dynamic and energetic city right in the middle of it, and The University of Texas is like none other,” said UT Vice President and Athletics Director Chris Del Conte. “All of those factors, along with the national and worldwide power of the Longhorn brand are among the many things that will be key elements in our exciting new LEVERAGE program. The program is designed to prepare, enhance and play a critical role in our student-athletes developing and growing their personal brands.”

    “From the Longhorns’ daily local, regional and national media coverage in five of the nation’s largest cities (Austin, Dallas/Fort Worth, Houston and San Antonio), to the expansive reach of our social media platforms and our very own one-of-a-kind Longhorn Network partnership with ESPN, there’s just no better place to be. Whether it’s national award recognition, sharing your personal and team success stories, or establishing a tremendous network of mentors in the community and beyond, the LEVERAGE program will position student-athletes to be presented in the best light by a premier group of folks in the world of creativity, communications and student-athlete development.“

    LEVERAGE, which is part of the new the new 4EVER TEXAS program, is composed of four main areas of focus: Personal Branding & Brand Management, Business Formation & Entrepreneurship, Opportunity Management and Financial Literacy.


    Texas Athletics to help student-athletes LEVERAGE their platform - University of Texas Athletics
     
  2. Terry O'Keefe

    Terry O'Keefe Well-Known Member Administrator

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    I haven't seen anybody else come out with a plan on how to handle this Name Image Likeness stuff when it goes into effect. It's going to have a big impact with high profile kids, not so much with the rest of the kids. We all tend to think of football and basketball, but I'll bet Jordan Spieth would have made some endorsement coin when he was in college. I imagine some of the Minnesota Hockey players would have a lot of endorsement deals. Track and Field, only if they are olympic athletes, same for swimming. Others in lacrosse, soccer, etc might have some limited options.
     
  3. Terry O'Keefe

    Terry O'Keefe Well-Known Member Administrator

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    Turns out that there are others doing this. There is a company called Opendorse that has a number of colleges signed on to it's program. Indiana is one of those.

    IU partners with sports tech company on NIL tools
     
  4. Terry O'Keefe

    Terry O'Keefe Well-Known Member Administrator

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