You must watch it to the end. It's only 1:41. <iframe width="560" height="315" src="//www.youtube.com/embed/ayN6tB9uJec" frameborder="0"></iframe>
I'll leave it up to Bobda on who designed this beauty...which btw no matter what I think of it I WANT one really really bad. My guess is the same group that came up with the Nebraska logo...N or the group that came up with the Big 10 (or 14) B1G.
I'm thinking Bobda majored in Design before he went to Law School! He has an eye for this sort of thing.