"Other universities have had cereal promotions but none on the scale of Ohio State, which is starting with about 75,000 boxes, said Tom Schmieder, marketing vice president of TK Legacy, a Carrollton, Texas, company making Buckeye Heroes." Bobby Carpenter, A.J. Hawk & Anthony Schlegal appear on the box. The Kroger Comapny out of Cincinnati will comence distribution to local stores this week, prior to the home opener with Northern Illinois. Terry, please not the cereal is being made in Texas! Don
So Ohio State decides to market their own cereal and they farm it out to a vendor in Tejas instead of giving a potentially lucrative contract to a local company. Amazing. What was the matter with these guys? Hell, their motto is "We Feed the Chamions!" I dunno about you guys :wink: