Going to Bowl game just isnt' profitable these days, even a big bowl with a big payout. The Irish were in the last year of the old contract so we did really well since we got the whole enchilada, but starting next year we are only going to get around 5 million. _________________________________________ UT's Rose Bowl finances, fortunes thorny Horns clear only $100,000 from big win. By John Maher AMERICAN-STATESMAN STAFF Wednesday, May 17, 2006 The University of Texas made only $100,000 from its Rose Bowl victory over Southern California in the Bowl Championship Series national title game. But UT figures to make about eight times that amount this coming season by erecting 3,000 bleacher seats in the south end zone. The Rose Bowl payout was touted as $16 million per team, but by the BCS arrangement, that money was divided among schools from the Big 12 and Pacific 10 conferences. Ed Goble, the UT men's associate athletic director for business, said the Longhorns' share of the Big 12 money was $1.5 million, with another $300,000 allotted by the league for travel to the Rose Bowl. In addition, UT made $900,000 on Rose Bowl ticket sales for a total income of $2.7 million. UT ended up spending $2.6 million on the trip, making about one-third of what it did when it played Michigan in the 2005 Rose Bowl. "We moved 70 players and staff members to an undisclosed hotel the night before the game," Goble said, explaining the increase in expenses. "The band was also required to be in L.A. two additional days." Another added expense was $90,000 for national championship rings. Goble said the Big 12 is considering increasing travel allowances for teams. Right now, the biggest financial winners are teams that stay home during bowl season and don't have any expenses, but still get their cut from the bowl games. "It shouldn't be so hard to do it and break even," Goble said. UT shouldn't have a problem doing that, with plans to put up 3,000 seats in the south end zone for the 2006 season, which includes home games against Ohio State and Texas A&M. The move was approved Tuesday by UT's Intercollegiate Athletics Council for Men. University vice president Patti Ohlendorf said she would give her approval after seeing more details. That approval might be sufficient to proceed with the proposal, she said, but added, "We're going to have to check on how far that approval has to go. That's an unknown right now." Goble and men's athletics director DeLoss Dodds said the bleachers cost about $100 per seat, or $325,000 total, and that the revenue from season ticket sales those seats could generate would bring in about $1.2 million. Goble said it's not decided whether the end zone seats would go to students, but added that if they did, it would open up to other fans seating currently held by students. The bleacher seats would come down after the 2006 season, but the profits from them could then cover the addition of 7,000 bleacher seats for the 2007 season. Those would be used to replace seats that will be unavailable because of construction in the north end zone. When that project is complete the stadium will seat 91,000 — with no bleacher seats in the south end zone. "We'd rather have a hard sellout of 91,000 then a soft 100,000," Dodds said. jmaher@statesman.com; 445-3956