Here is an example of why a regional split between MCCoy and Bradford may actually hurt both candidates: http://sportsillustrated.cnn.com/2008/writers/gene_menez/12/08/final.heismanwatch/index.html?bcnn=yes Say if Bradford didn't exist then McCoy might be a solid favorite but I think the SW split could definitely favor Tebow.
the split regional vote that almost always hurts a candidate or two in a given year. it has happened before, and it will happen again.