Texas Leads the Nation in College Team Merchandizing.

Terry O'Keefe · Aug 16, 2007

I'm pretty sure we were bouyed to the top by Ohio State fans taking souveniers home last fall, sort of like Indians taking scalps!!

By John Maher
AMERICAN-STATESMAN STAFF
Thursday, August 16, 2007

The University of Florida may have won both the football and men's basketball national championships last season, but when it came to selling merchandise, the Gators could finish no better than third behind the No.1-ranked University of Texas.

For the second consecutive year, the University of Texas topped the Collegiate Licensing Company's clients in collecting royalties. Notre Dame was second, followed by Florida.

Ohio State, the runner-up to Florida in both basketball and football last season, is not a client of CLC, a Georgia-based firm that represents nearly 200 colleges, as well as bowl games, athletic conferences, the NCAA and the Heisman Trophy. CLC's most recent rankings reflect the fiscal year from July 1, 2006, through June 30, 2007.

In the previous year, Texas, coming off a football national championship, set a CLC record by collecting more than $8 million in revenues. Before that North Carolina had finished No. 1 for five straight years. Texas' revenues for the most recent season were not available Wednesday, only its ranking.

The revenues from trademark licensing at Texas go to the university, not the athletic department.

Rounding out CLC's top 25 were Louisiana State, Florida State, Auburn, Nebraska, Wisconsin, Kentucky, Illinois, Arkansas, Miami, Clemson, South Carolina, Kansas, Duke, Oklahoma State and Minnesota. Although it ranked 58th, Texas Christian was CLC's biggest mover, jumping up 12 spots from last year.

The University Co-op, meanwhile, leapfrogged from 19th place to second in CLC's local licensees, finishing behind only reigning champ J&W Interests Inc., which operates The Family Clothesline in State College, Pa., selling Penn State merchandise.

That improved ranking surprised University Co-op president George Mitchell, who said, "Our sales dropped considerably from last year."

Mitchell estimated such sales were off 25 percent, but said growth areas were women's and children's clothing. He said the University Co-op will be opening a store in Houston, near the Galleria, this week to sell University of Texas merchandise.
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HUSKERMAN-HUSKERFAN · Aug 16, 2007

I personally spend a $100 per month on the LONGHORN pattern toilet paper.

George Krebs · Aug 16, 2007

Look for Florida to make a strong move up in merchandise sales with the following:

Urban Meyer travel wear

Urban Meyer weiners

"Ain't Too Proud To Beg", Urban Meyer sings MoTown

Viva Las Vegas

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Texas Leads the Nation in College Team Merchandizing.

Terry O'Keefe Well-Known Member Administrator

HUSKERMAN-HUSKERFAN Well-Known Member

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Texas Leads the Nation in College Team Merchandizing.

Terry O'Keefe Well-Known Member Administrator

HUSKERMAN-HUSKERFAN Well-Known Member

George Krebs Well-Known Member

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